02/08/2016

A true story told by Mark Reeder, Director of Innovation & Field Marketing…
“In my job, I do a lot of airline travel. Although I’m generally a limited talker with whomever ends up next to me, I often get the question, ’So, what business are you in?’ From these and other random encounters with the general public, I’ve built up a sizable database of its perceptions of water wells and the groundwater industry.
What follows isn’t a revelation by any means, but I’m continually amazed at how little the general public knows about groundwater and the groundwater industry. Even end-users such as homeowners and farmers who have their own private water systems generally have little knowledge of how water gets to their tap. Given this, here’s a short series around the ten things I wish the public knew about our industry in hopes that it may help you better communicate with your customers. You’ll find the first five below, with the rest to follow in a subsequent post.
1. Chances are, your water comes from a well, even if you don’t know it.
I consistently hear: “I’m on city water; I don’t get my water from a well.” Actually, there’s a good chance you do. For example, I live in a good-sized city with several water sources, including a river and a couple of reservoirs. However, my city also has numerous large water wells, and a significant amount of our water is supplied from those wells.